Pro resources

Resources: games that grow your audience

Sourced studies, key figures and case studies on retention, monetisation and the new uses of daily games.

Retention

Daily games and retention

One puzzle a day, short, the same for everyone: what data from The New York Times, The Times and French publishers says about games and reader loyalty.

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Retention

Streaks and habits

Streaks, rituals and habit formation: what Duolingo, psychology research and news publishers show, and how to apply it to your daily games.

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Monetisation

Monetising games

Subscriptions and bundles, ad inventory, first-party data and sponsorship: the four levers for monetising daily games, with sourced examples from publishers.

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Monetisation

The NYT Games case

Wordle, Connections and the bundle: using official figures, how The New York Times turned its games into an on-ramp to subscription and a retention lever.

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Platforms

Reddit, Discord and games

Reddit builds games into posts, Discord opened Activities to every developer. What these platforms are after, and the figures they have published so far.

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Platforms

LinkedIn and daily games

Queens, Pinpoint, Crossclimb, Tango, Zip, Mini Sudoku: what LinkedIn launched from 2024, why it did, and how far its published retention figures go.

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Platforms

Netflix, Apple and games

Netflix, Apple News+, Bloomberg, The Atlantic, The Washington Post, Ouest-France: companies outside gaming are adding daily games. Facts, figures and models.

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New models

Gamification and loyalty

Points, tiers, challenges, daily games: what research and cases from brands, banks and publishers say about gamification for loyalty, with evidence and limits.

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New models

White-label games

In-house builds, puzzle licensing or a white-label platform: the three ways to offer games on a news site, with their cost and time-to-launch trade-offs.

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Playbook

Integration guide

Placement, game selection, KPIs, A/B testing and a launch checklist: how to add daily games to a media site and measure what they actually change.

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Daily games on your site?

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